SLURPEE

DEC 2019

3D, DESIGN

Build brand awareness with Gen Z by showing them there’s a Slurpee flavor/mood for every type of person - and every color tongue - when it comes to putting some ice on their burnout and taking a break. We partnered with musical artist NoMBe to compose a unique track using his slurp sounds to set the mood for each video and help maximize awareness given our small media budget. He also served as the model for blue. We also created a digital experience where you can build-your-own Brainfreeze Day Dream.

CCO: Pete Favat
Head of Design: Adhemas Batista
Associate Design Director: Joo Woo
Visual: Taryn Oshiro-Washi